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In any events, there should be Chinese calligraphy works. For example, in a performance, the top of the stage might be decorated by some Chinese calligraphy works indicating the name of the event.
In China, most signboards are written in Chinese calligraphy. If a sign is not written in calligraphy, it give viewers an impression that the company or shop is not professional.
If there are no Chinese calligraphy, there will be no decoration in China.
All vehicles used for the wedding day should be decorated with the calligraphy "celebration". When the vehicles running on the way, it indicates the wedding to people.