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In China, most signboards are written in Chinese calligraphy. If a sign is not written in calligraphy, it give viewers an impression that the company or shop is not professional.
For the relatives, the most closed relatives should have the symbol of celebration on both sides of the doors of the gate in their homes.
In any events, there should be Chinese calligraphy works. For example, in a performance, the top of the stage might be decorated by some Chinese calligraphy works indicating the name of the event.